What We Do

We take the art of storytelling whether it's content marketing, brand journalism or pr and marry it to the science of the audience insight.

And we use the synthesis of the two, to help you achieve your marketing and business goals. Work with us for brand communication that connects with your customers, increases conversion rates and drives sales.

Planning & Strategy

Work with our brand strategists, account planners and data analysts to understand your customers, find the most receptive segments for your brand and plan the perfect campaign. Let us help you:

  • Position your brand for success in the market.
  • Analyse key metrics to better understand your audience.
  • Build a communication’s strategy that combines contentmarketing and PR for maximum measurable impact.


Our art directors and graphic designers build brand identities that are unified, consistent, have an emotional resonance with the target audience and work across all channels. Let us help you:

  • Build an effective, appealing, visual brand identity.
  • Create clear, authoritative brand guidelines.
  • Use your refreshed brand identity to improve brand experience across all customer touchpoints.

Digital Development

From wire-framing through development to go-live, our user-experience (UX) specialists, digital designers and developers will work with you to build a website that meets your business goals. Let us help you:

  • Create a site that’s search-optimised from the ground up.
  • Build a site that’s conversion optimised.
  • Deliver the best possible online customer experience.

Content Marketing

Whether you need thought-leadership pieces, digital content for your inbound marketing strategy or print assets for your sales team to use, our experienced copywriters and brand journalists are here for you.

  • Build an audience with content customers will want to consume, share and keep coming back to.
  • Produce content that converts — because it’s not just about the story, it’s about your bottom line.
  • Create compelling content in text, video and audio for use online and in social channels.

PR & Media Management

With over 20 years’ experience in PR and business communications, our agency team will help you set the agenda in your market, break stories and become a trusted and quotable source for journalists.

Our highly experienced PR team will:

  • Get your brand on the front page for the right reasons, when it matters.
  • Build a relationship of trust between journalists and your company.
  • Deliver PR results that you can measure, with mutually agreed KPIs that relate to tangible business outcomes.

Social Media Marketing

There is a clear and established link between brand social engagement and financial performance, but only if you do social media marketing the right way.

Our social-media marketing experts can help you:

  • Define a consistent social-media identity that your employees can use successfully in all channels.
  • Create a social-media strategy that fits with your business objectives.
  • Manage your social channels to most effectively engage with your audience, and generate shares and mentions.
Radford's Pie Company
Radford's Pie Company
Website Design
Radford's Pie Company
Website Design
Benefit Cosmetics
Benefit Cosmetics
Benefit Cosmetics
Bombay Sapphire
Bombay Sapphire
Bombay Sapphire
Website Design
Social Media Marketing


"I hired WLM to provide media training for various spokespeople ranging from product managers to heads of divisions at Samsung. The team thoroughly enjoyed the training and found it highly valuable moving forward. In fact WLM has repeatedly performed media training for the team at Samsung. WLM has the highest integrity and always goes above and beyond duty to perform the best service for their clients. Personable, intelligent and honest - I can't recommend them enough."
Victoria Shortt, Marketing Manager, Samsung
"WLM is results driven with excellent attention to detail and a good approach to each story."
John Bernard, Head of Marketing, LG Mobile
"Down-to-earth, plain-speaking, hard-working. Just some of the phrases I'd use when describing the team at White Label Media. Having worked with them for over two years I can tell you they are proactive and pay meticulous attention to detail. In all aspects of reputation management and brand support they have never let us down."
Stuart Fenton, President, EMEA, Insight Enterprises
"The team at White Label Media has proved invaluable in helping to produce the Oracle Communications Insight series of newsletters. Their ability to translate complicated ideas into clear and incisive copy cannot be underestimated. Their writers genuinely understand our markets and as a result are able to quickly interpret our briefs with minimum input from our end."
Gordon Rawling, Marketing Director EMEA, Oracle
"White Label Media has proven itself indispensable as a go to resource for my last minute challenges. Whether copywriting or design, I trust its widely experienced team to provide a specifically tailored solution to solve my problem. The team has a strong retail insight and I feel confident they will always support with whatever I may need, and crucially as quickly as I need, often with little or no notice. In the dynamic and reactive world of retail, they are a reliable and trustworthy safety net and worthwhile addition to my agency roster."
Francesca Johnson, Retail Marketing, House of Fraser
"WLM was hired in 2012 to provide media training for a PR event at short notice. Despite the limited time available, the bespoke training course which they supplied was very professional and also demonstrated a well researched insight into a complex legal practice area. More importantly, the training was enjoyable, motivational and practical! I would therefore have no hesitation in using them again as media consultants in the future."
Victoria Jones, Partner, Lester Aldridge LLP
"I have always found Mark and his team to be outstandingly professional. He approaches challenges with tireless energy and enthusiasm, and always with a smile! His extensive knowledge of multiple global business sectors and deep understanding of modern corporate strategy make him a valuable partner and consultant to any organisation. He brings intelligent 'out of box' thinking, and motivates focussed and co-ordinated strategy in the teams that he works with."
Kate McCall, Global Account Director, Oberthur Card Systems
"Gina is a consummate professional. We hired her team to increase brand awareness within our market sector. Always passionate about remaining hands on with her clients, she took on the Account Director role for PiMS like a whirlwind. Within months, we were appearing in virtually every trade magazine and with Gina's personal assistance, we achieved one of the highest awards in our industry, which was instrumental in winning valuable new business. She is always forward thinking and highly personable - but most importantly, she always takes the time to fully understand her client’s business, which is rare in any other agency I have used before. Gina was also very popular with our clients which proved helpful in securing case studies and win stories."
Martin Atkinson, MD, PiMS Workspace
"Gina and her account team effectively managed and co-ordinated all our pan-European activities - with very impressive results. Her knowledge of the unique public relations practices of each European culture was invaluable to us and her ability to orchestrate complex public relations campaigns across all boundaries made the normal European minefield much easier for a US-based company like ourselves. Gina effectively represented Ipswitch and its interests in Europe which was a critical part of our major international marketing effort."
Mike Aalto, US & European PR Manager, Ipswitch
"With experienced journalists amongst its ranks, WLM is pro-active and quickly able to identify the valuable PR opportunities that some of its competitors might miss. The agency is smart when it comes to social media and forms a dynamic and smart extension to our marketing team."
"Before I met Gina I never realised there were so many types of journalist. Gina seems to know them all, what they’re looking for and how to speak in their langauge too. As a result, she acts as a sort of middleware, burning often incompatible types of communicator together, finding common ground and enabling them to interact and trade information."
Rob May, MD, Ramsac
"White Label Media produced our company brochure, writing in a tone that really captured bis recruit's personality. They understood implicitly our business and what we wanted to portray with our marketing. The process was flawless as was the finished product."
Carolyn Billingham, Director, Bis Recruit
"The work Gina and her team did to bring Bagpuss back to the hearts and minds of British consumers cannot be over-stated. I hired them at a time when retail interest was starting to wane in the TV character. Gina’s creative approach to storytelling mixed with an understanding of the breadth of media that would be interested in such stories resulted in a tremendous amount of coverage for Bagpuss’ 25th anniversary including front page of the Daily Mirror, Blue Peter, Radio 5 live and many other national and regional media outlets. Directly thanks to Gina and her team retailers were picking up the phone and calling me about re-stocking Bagpuss product, you can’t get a better example of ROI in PR spend! We experienced similar levels of success when using them to promote other properties including The Clangers and RSPCA Perfect Pets. Overall, the hire was a very smart business decision."
Fran Huxley, MD, Licensing by Design
"WLM's professional approach exceeded our expectations, a direct result of its efficient approach and commitment to clarity throughout the project. Key was their ability to identify with our audience and understand our specialised market."
Tim Brown, Director, Consultant Relations, Union Bancaire Privée
"Gina Sharp's agency is the best I've worked with in over 15 years of IT marketing. They understand our market, our customers, the press and how best to maximise all these relationships. Bottom line: they are proactive, accountable and get results."
Chris Gabriel, Director of Press Relations, Enterasys
"They sometimes say you should change your PR company every couple of years. With Gina and her team we enjoyed over 10 years of uninterrupted enthusiastic, professional and above all effective PR communications that enabled the company and its senior executives to punch above their weight. I cannot recommend Gina highly enough as a leading exponent of top class Business-to-Business PR."
Robin Edwardes, MD, Tally Genicom
"I hired Gina and her team to develop our relationships with the Press and Analysts at a series of high-tech companies including eGain and Xcellenet. The results were always outstanding. She helped us to "punch above our weight" and generate a level of media presence that was entirely disproportionate to the size of our marketing budget. She's professional, creative, inspiring and great fun to work with."
Bob Apollo, CEO, Inflexion Point
"Thanks WLM for the work you put into getting our story into The Metro. It was a great achievement and certainly proof that you meant what you said in your pitch."
Mike Gamaroff, CEO, Gamaroff Digital
"The hand-picked team at White Label Media means that we always deal with creative people who have a genuine understanding of our target audience and the messages we need to convey. This has ensured that our branding is always spot on, and we don't need to spend a lot of our own time briefing the account team. We use the full range of media services the agency has to offer in order to raise our profile in a competitive market."
Bruce Weil, Director, The Lighting Design Studio
"White Label Media handles FourFront's PR like an extension of our marketing department. We find their knowledge and advice invaluable on a day to day basis and there is no doubt we have grown our business by using their services."
Chris Sharp, Managing Director, FourFront Ltd
"Gina Sharp’s agency is perhaps the only PR company that doesn’t revolve around schmoozing, lunching and hype."
MCV Magazine
"I didn't hire Gina while I worked at Ipswitch, only worked with her. However, you better believe I will recommend hiring her if any future employers were in need of top-notch PR work. She ran a tight ship and her team consistently output great result through her guidance. Gina is a highly motivated self-starter, as demonstrated by her success in building her own profitable business. Plain and simple, she was a great person to work with and I hope I get to again in the future."
Emily Nicholls, Tech Target
"Gina Sharp has the ability to go straight to the point of a PR campaign, and immediately identified our need for targeted publicity that would create qualified business leads. We soon saw a noticeable increase in website hits and product downloads thanks to the PR and marketing activity and I really valued Gina’s guidance and expertise."
CEO, Imhotek Ltd, Jason Salmon
"We gave Gina and her team a big challenge with a completely new product in a new market. They were always easy to talk to with plenty of good ideas and pointers along the way. Most importantly, they ensured we were kept on track with the wide variety of media interest generated, and we wouldn’t have been able to do it without them."
Alan Wilson, Tripwire Interactive
"Do you like your PR people overwrought and underwhelming? Do you expect them to be prison warders, rather than poets? Do you want a ticket inspector, or a tour guide? Do you believe public relations involves treating journalists with the contempt they deserve? Then do not touch Gina Sharp, or her agency White Label, with the proverbial barge pole. She knows what she's doing, you see. She does it rather well. You'll hate her."
Mike Calvin, Award winning national sports journalist and author
"White Label Media has been very effective at putting me in touch with the people I want, and need, to speak to, and getting that done quickly. That's what great PR is."
Charles Arthur, Technology Editor, The Guardian
"I wouldn't hesitate to recommend Gina, Mark and the team at WLM to any company looking for serious, no-nonsense, professional PR services. These two are all about results, but they don't waste my time with stuff I can't use. And since they're not wasting my time, they're not wasting their clients' money, either. They're people you can trust."
Jessica Twentyman, Financial Times, Sunday Telegraph, Wall Street Journal Europe, Director, Retail Week and Personnel Today
"I've known Gina for more 15 years and she continues to be one of the best in her field: smart and creative, resourceful and effective. She understands the media landscape, knows the titles in her field and never makes a wasted call. "
Jon Bernstein, Deputy Editor, New Statesman
"If intelligence is really the ‘lifeblood’ of business, then the nutritional sources offered by most PRs are pretty miserable. Its as if the UK technology PR industry has been Tescoed. There are endless identikit agencies, who’ve screwed each other on price and add very little value. There’s no flavour in their offering, and once you remove the packaging you’re left with something bland to consume. When you hold it to the flame of scrutiny, all the injected additives come out and you’re left with something that’s not very tasty. White Label Media is a farmer’s market of opinion. It’s not afraid to present it’s clients in the raw and it’s bold enough to offer you a little dirt. WLM's produce is often colourful, and challenging and is deeply satisfying. It’s much better for the reader too"
Nick Booth, CityAM, The Times, The Guardian, The Spectator, The Sun, CIO, CRN, Microscope, Channelbiz and CloudPro
"White Label Media fully understands today's media requirements and has been a pleasure to work with, providing targeted, relevant and compelling contacts and content on behalf of their clients."
Miya Knights, Retail Technology
"Mark, Gina and the WLM team are one of the rare breeds of PR professionals that actually understand my market (The IT Channel) and also understand the importance of regular communication and deadlines."
Sara Yirrell, Editor , Computer Reseller News
"I have seen that White Label Media offers genuine opportunities to represent key commercial developments and technological step-changes. It's an informed company, from the ground up, seeking to serve clients with appropriate copy and marketing strategies."
Andrew Croft, Managing Editor, African Review of Business and Technology