The Brief

Five days, 14 contestants, one goal: To be the best. The annual 'World's Most Imaginative Bartender' competition took place across some of the most iconic venues in London.

Working with the marketing director and PR team, we managed, produced and developed a release strategy for all video copy for real time engagement with the target audience.  

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Our Approach

The Process

  • We’ll work to understand your brand and the right marketing communications for your brand — if it’s not right for you, we’ll never try and sell it to you.
  • We take a consultative approach, giving you a range of options to choose from, and helping you make an informed decision. So you stay in control.
  • You will never get the office junior. Our client and project teams are composed of senior, experienced, market-sector experts.

The Work

Work with us, and we put ourselves in your shoes and then we put you first. We’ll help you navigate the marketing hype, to find the right media communications to achieve your business goals.

And we never upsell or cross-sell our clients anything, unless we really think it’s something they need. Our business model is built on trust, loyalty, and repeat business.

Key Results

  • High-calibre media opportunities generated.
  • Hugely successful multi-level exposure for the brand across web, Instagram and Vine.
  • More than 57,000 video views to date.
Radford's Pie Company
Radford's Pie Company
Website Design
Radford's Pie Company
Ortolan
Ortolan
Website Design
Ortolan
Benefit Cosmetics
Benefit Cosmetics
Video
Benefit Cosmetics
Bombay Sapphire
Bombay Sapphire
Video
Bombay Sapphire
Thingalytics
Thingalytics
Video
Thingalytics
Twinscape
Twinscape
Website Design
Twinscape
Crayon
Crayon
Social Media Marketing
Crayon

Testimonials

"I hired WLM to provide media training for various spokespeople ranging from product managers to heads of divisions at Samsung. The team thoroughly enjoyed the training and found it highly valuable moving forward. In fact WLM has repeatedly performed media training for the team at Samsung. WLM has the highest integrity and always goes above and beyond duty to perform the best service for their clients. Personable, intelligent and honest - I can't recommend them enough."
Victoria Shortt, Marketing Manager, Samsung
"WLM is results driven with excellent attention to detail and a good approach to each story."
John Bernard, Head of Marketing, LG Mobile
"Down-to-earth, plain-speaking, hard-working. Just some of the phrases I'd use when describing the team at White Label Media. Having worked with them for over two years I can tell you they are proactive and pay meticulous attention to detail. In all aspects of reputation management and brand support they have never let us down."
Stuart Fenton, President, EMEA, Insight Enterprises
"The team at White Label Media has proved invaluable in helping to produce the Oracle Communications Insight series of newsletters. Their ability to translate complicated ideas into clear and incisive copy cannot be underestimated. Their writers genuinely understand our markets and as a result are able to quickly interpret our briefs with minimum input from our end."
Gordon Rawling, Marketing Director EMEA, Oracle
"White Label Media has proven itself indispensable as a go to resource for my last minute challenges. Whether copywriting or design, I trust its widely experienced team to provide a specifically tailored solution to solve my problem. The team has a strong retail insight and I feel confident they will always support with whatever I may need, and crucially as quickly as I need, often with little or no notice. In the dynamic and reactive world of retail, they are a reliable and trustworthy safety net and worthwhile addition to my agency roster."
Francesca Johnson, Retail Marketing, House of Fraser
"WLM was hired in 2012 to provide media training for a PR event at short notice. Despite the limited time available, the bespoke training course which they supplied was very professional and also demonstrated a well researched insight into a complex legal practice area. More importantly, the training was enjoyable, motivational and practical! I would therefore have no hesitation in using them again as media consultants in the future."
Victoria Jones, Partner, Lester Aldridge LLP
"I have always found Mark and his team to be outstandingly professional. He approaches challenges with tireless energy and enthusiasm, and always with a smile! His extensive knowledge of multiple global business sectors and deep understanding of modern corporate strategy make him a valuable partner and consultant to any organisation. He brings intelligent 'out of box' thinking, and motivates focussed and co-ordinated strategy in the teams that he works with."
Kate McCall, Global Account Director, Oberthur Card Systems
"With experienced journalists amongst its ranks, WLM is pro-active and quickly able to identify the valuable PR opportunities that some of its competitors might miss. The agency is smart when it comes to social media and forms a dynamic and smart extension to our marketing team."
ASHLEY GATEHOUSE, CHIEF MARKETING OFFICER, CRAYON GROUP
"White Label Media produced our company brochure, writing in a tone that really captured bis recruit's personality. They understood implicitly our business and what we wanted to portray with our marketing. The process was flawless as was the finished product."
Carolyn Billingham, Director, Bis Recruit
"WLM's professional approach exceeded our expectations, a direct result of its efficient approach and commitment to clarity throughout the project. Key was their ability to identify with our audience and understand our specialised market."
Tim Brown, Director, Consultant Relations, Union Bancaire Privée
"Thanks WLM for the work you put into getting our story into The Metro. It was a great achievement and certainly proof that you meant what you said in your pitch."
Mike Gamaroff, CEO, Gamaroff Digital
"The hand-picked team at White Label Media means that we always deal with creative people who have a genuine understanding of our target audience and the messages we need to convey. This has ensured that our branding is always spot on, and we don't need to spend a lot of our own time briefing the account team. We use the full range of media services the agency has to offer in order to raise our profile in a competitive market."
Bruce Weil, Director, The Lighting Design Studio
"White Label Media has been very effective at putting me in touch with the people I want, and need, to speak to, and getting that done quickly. That's what great PR is."
Charles Arthur, Technology Editor, The Guardian
"I wouldn't hesitate to recommend the team at WLM to any company looking for serious, no-nonsense, professional PR services. They are all about results, but they don't waste my time with stuff I can't use. And since they're not wasting my time, they're not wasting their clients' money, either. They're people you can trust."
Jessica Twentyman, Financial Times, Sunday Telegraph, Wall Street Journal Europe, Director, Retail Week and Personnel Today
"If intelligence is really the ‘lifeblood’ of business, then the nutritional sources offered by most PRs are pretty miserable. Its as if the UK technology PR industry has been Tescoed. There are endless identikit agencies, who’ve screwed each other on price and add very little value. There’s no flavour in their offering, and once you remove the packaging you’re left with something bland to consume. When you hold it to the flame of scrutiny, all the injected additives come out and you’re left with something that’s not very tasty. White Label Media is a farmer’s market of opinion. It’s not afraid to present it’s clients in the raw and it’s bold enough to offer you a little dirt. WLM's produce is often colourful, and challenging and is deeply satisfying. It’s much better for the reader too"
Nick Booth, CityAM, The Times, The Guardian, The Spectator, The Sun, CIO, CRN, Microscope, Channelbiz and CloudPro
"White Label Media fully understands today's media requirements and has been a pleasure to work with, providing targeted, relevant and compelling contacts and content on behalf of their clients."
Miya Knights, Retail Technology
"The WLM team are one of the rare breeds of PR professionals that actually understand my market (The IT Channel) and also understand the importance of regular communication and deadlines."
Sara Yirrell, Editor , Computer Reseller News
"I have seen that White Label Media offers genuine opportunities to represent key commercial developments and technological step-changes. It's an informed company, from the ground up, seeking to serve clients with appropriate copy and marketing strategies."
Andrew Croft, Managing Editor, African Review of Business and Technology