Crash, bang, wallop

Tuesday, 30 November 2021

Crash, bang, wallop

All hail Maroon 5 for the slickest piece of PR you'll see for a while.

Social media has anaesthetised most of us to many music promos, where we flick restlessly through and move on after less than a minute.

Whoever came up with the idea of the band crashing a selection of different weddings, 'genuinely' surprising happy couples at their various receptions to the backdrop of their latest release Sugar, deserves a lot of kudos.

It's eminently watchable, the song is strong (that helps of course) the whole thing brings out the warm, fuzzy feel good in even the most cynical heart. The band come across as the good guys and the song is promoed in the cleverest way possible.

Job done.

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