How to Position Your Brand for Success
Sunday, 07 March 2021
Businesses often make the mistake of not having a clear vision - or value proposition - for their brand and this can lead to confusion in the marketplace as to what they are offering and potential customers then looking elsewhere.
At the heart of this is how a brand is positioned and having a clear definition of what it means to you is certainly a good place to start. After all, if you're not sure what you are offering, why would you expect someone browsing your website or brochure to understand. When we run brand positioning workshops for our clients its amazing to hear all the different ways that founders and teammates view themselves and crystalising these ideas into one clear value proposition definitely helps a business convey its unique selling points to the wider marketplace.
Essentially you want to put your brand in the mind of your customers and hopefully find your niche. More than this, brand owners should seek to positively influence their brand's positioning in their space by creating a desirable association with your product that sets you apart. It's what's known as a reason to believe.
Read more here.