Using Memes and Posters to Frame a Narrative: Just Undo It

Sunday, 07 March 2021

Using Memes and Posters to Frame a Narrative: Just Undo It

To some, such as Robert Redford, things reached a tipping point with Donald Trump notifying the United Nations of his intention to pull America out of the Paris Accord in November last year. For others there had already been too many mistakes. 

"We can't allow one unqualified authoritarian's depraved indifference to the climate crisis define Americans' commitments or the character of our nation," argued Redford on Medium. "The clock is ticking so loudly, the rest of the world can hear it. With enough outrage, enough action, and enough voices rising together, we just might have a chance to compel a reversal of this nonsense. I'm not sure if it will work, but I know without question that we will all suffer if we don't try."

Like brands, when politicians get it wrong, journalists, satirists and those with a sharp wit can quickly frame and shape a narrative. Now widely circulating on social media again, this poster from 2018 used an inverted Nike 'Swoosh' and called on Americans to 'Vote Democrat and kick out Republicans from Congress'.

With the American presidential election just around the corner, the design by Luis Prado, an Argentine-born graphic designer and advertising freelancer, has surfaced once more as those opposed to President Trump use every tool at their disposal to help exact change.


Further reading: Beyond the Logo — How to create your brand style guide.




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